Your Credit Union has the power to
transform lives.
We turn that power into lasting impact that your members see & feel.
70% of transformation projects fail because they can’t
bridge the gap from vision to adoption.
We put you in the 30% who succeed.
The Bridjr Approach Gives You The Edge
We help Credit Unions go from a vision of member-centricity,
to a magentic member experience that sets you apart.
Most organizations take this approach: They build or buy a solution, implement it, and assume that adoption will follow.
It never does.
We start with the end in mind—adoption—by uncovering hidden member problems and designing solutions that align with their behavior and needs:
You’re different from the big banks — driven by people, not profit.
At Bridjr, we’re also driven by member impact, and
we live to see you win.
The Bridjr Approach helps you:
Optimize your Operations towards Member-Centric Results
Use a data-driven approach to ensure that every minute and dollar your organization spends goes towards maximizing member impact
Achieve Differentiation by Addressing End-to-End Human Needs
Read the hearts & minds of your employees and members to see what others can’t, and design with their adoption in mind
De-Risk Your Future
Member Experience Roadmap
Stop chasing solutions that miss the mark on member needs, and focus innovation on proven, member-centric strategies that enhance adoption and retention.
You want to be member-centric and we know operating this way requires new ways of working.
YESTERDAY:
“Build it and they will come”
Solving business problems
Prioritizing adherence to process
Looking for solutions in more tech
Aiming for implementation
Change as an event
TODAY:
“Build with them and they will thrive”
Solving user problems
Prioritizing value delivery
Co-creating solutions with teams
Aiming for adoption
Transformation as a culture
The Often Overlooked Barriers to
Member-Centric Transformation:
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A mix of decades-old legacy technology paired with a mish-mash of new, functionally-driven solutions means that members are navigating a more complex experience than ever before. They are faced with channels and a brand experience that are confusing, disconnected, and lead to under-utilization.
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Credit unions face the dual challenge of managing limited operational capacity while maintaining the agility to invest in technology, talent, and infrastructure. Rising costs, evolving member expectations, and increasing competition demand a careful balance between immediate operational efficiency and long-term strategic growth.
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Organizations are often competing on functionally-driven, table-stakes products and services that get the job done, but miss the mark on the invisible forces and feelings that we know drive member loyalty.
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Fintech is a growing market with consumer expectations evolving as startups and scaleups offer new solutions, so differentiation becomes a struggle and an arms-race for the latest technology.
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Employees are a major driver to successful transformations. With all of the emphasis on increasing functionality and attempts to compete in a crowded field, employees can often feel left behind, uncertain of their future or burned out by the continuous project cycle that doesn't yield the desired member adoption/results.
With the right approach, each of these barriers holds the potential for breakthrough growth.
At Bridjr, we’re not your
run-of-the-mill growth
& transformation firm.
We use systems thinking & science to unlock your member-centric momentum.
Bridjr’s Connective Human Experience (CHX) Framework™
We go beyond transactional data & NPS to help you see what you can’t, and uncover the latent member needs your data doesn’t tell you about.
Empathy Research
We leverage the psychology and science of human behaviour to design experiences that promote deeper engagement & long-term loyalty.
Behavioral Design
We help you engage employees to both build internal consensus and momentum, and to make the most of your greatest asset — your people — in your offering delivery.
Cultural Momentum
We take a holistic, systems-level view to help you connect, optimize, and multiply member impact across silos and lines of business.
Org Systems Design
Join a growing group of successful leaders who are gaining real market traction by working with us
+40% increase
in multi-product customers
over 3 years
— CANADIAN WESTERN BANK,
a Canadian bank for business owners
“Bridjr’s ability to change our team’s behavior at warp speed and scale has been remarkable. We’ve built bridges with our customers resulting in rapid adoption in just six months.
We couldn’t have achieved these results without Bridjr’s partnership and expertise in human-centered design, grounded in behavioral science.
— DANIELE LARATTA, VP SALES, EMBARK
+180% lift
in sales revenue
over 3 months
— EMBARK,
an Education Savings & Planning company
🏆 Top 50 Most Innovative Companies in Canada
- Canadian Business Magazine & Brookfield Institute for Innovation
🏆 Most Influential Global Transformation CEO
- CEO Monthly
🏆 Top 10 CX Solutions Companies in Canada
- CIO Review
🏆 Best Transformation Consultancy
- Wealth & Finance International
Let 2025 be the year you accelerate your member impact!
Put your 2025 Roadmap to the Test with Bridjr*
See where it shines, where it needs work, and
how to win with your members.
1
INTRO MEETING WITH US (ON US!)
Reach out below, and a member of our team will book a meeting that fits your schedule
2
SHARE YOUR 2025 INITIATIVES
Fill out our CU Innovation Worksheet with your
roadmap activities for
the next year
3
MEMBER-CENTRIC ASSESSMENT WITH BRIDJR
Get our POV on where to
focus and what to do next to
get to member impact faster,
tailored just for you
*Exclusive offer for Credit Union leaders around the world
A message for fellow innovators
Anita Ghosh, Founder & CEO, Bridjr
As a founder, I know the drive it takes to bring a vision to life and the countless challenges along the way.
At Bridjr, we believe your innovation has the power to change lives, and we're here to make sure it reaches those who need it most, with the kind of support that helps you go further, faster.
We are driven to make sure your Credit Union not only reaches people but connects with them in a way that drives true adoption and growth. Let’s bridge the gap together and turn your Credit Union into an enduring success with lasting impact on people's lives.
